I would have concerns regarding my fellow "Ranchers." Do they do background investigations of all the participants? It may be my independent nature, but I would be much more comfortable facing an apocalypse with family and friends by my side, rather than a bunch of strangers thrown together. The Ranch would be an interesting concept for people without a social network. The website is slick in an advertising way. The cryptocurrency also turns me off. It sounds like participants would be dependent upon the Ranch's staff for security and safety. Do you really want to trust the Ranch staff with your life and the lives of your loved ones?