Oh, I get it. If you view the embedded YouTube video, at the end of the test you see "Verizon." The government has no more money, so they have to recruit sponsors to fund these tests. I guess all the sponsors didn't contribute enough money to make proper EAS test messages, or the government couldn't find sponsors for some areas of the country...oh well. At least Verizon Wireless seized another marketing opportunity...as if they needed it.
"Verizon Wireless - You can hear us, even in national emergencies."