I went camping with a huge College Group, as part of a "health" class we were taking. You could either chose to do a few other things or hike and camp, and of course I decided hike and camp.
There were probably about 40 or 50 adult males (18-22) on that hiking trip, it was in January. It was below zero that night, and many did not have adequate equipment for that, as we're in Georgia, and it was windy, and our genius guide made is camp beside a large stream, so we had the A/C effect off the running water and wind.
When it started to get dark, every male out there started to try and make a fire, and they all tried similar things to what JM is describing, and then of course, they all failed at making a fire. I believe out of the entire group, myself and another male, were the only ones who knew how to make a fire, and we had to go around, getting everyone's fire going, because they didn't know how. I tried to teach as I did it, but there just wasn't enough time to do it adequately. Time ran out and I was basically just starting the fires as quickly as I could and moving onto the next group.
It really is a shame what has happened to the men in this country, and just the people in general. They will not fair well when the bad times come.