Soft sell to make it believable just like the 1950s flying car that we were supposed to be driving/flying years and years ago. I won't be here in 2030 and I doubt everyone going around in a rented self driving car will be either. The car won't but the people will.
It took 67 years for a viable flying car and it still not in the main stream. I applaud the guy who made the flying car but the government will control self driving cars and their electronic rail system. Just like they do the Post Office.