I agree, Johny, with the idea of there being divisions within the prepper community. In our MAG, most folks are planning for the long term, but there are some family units that are prepping for a few months. Folks like that are the "just in case" preppers, much like the "just in case" Christians who attend church at Easter and Christmas. The question is what to do with them when their supplies run out.
In any case, normalcy bias kills.
With a long term collapse, beside surviving, what businesses will thrive? My son is an apprentice blacksmith, and his skill is rapidly improving. He's thinking that his skill set will be in demand in the SHTF, and if it doesn't happen, he still has a way to make money on the side. We're thinking of buying more chickens for eggs, as egg prices have been projected to increase to $1.00 per egg by this coming winter. So the chicken business will be one our side businesses here at our little homestead.